Quinta da Alorna bets on a new image and approach to social media

Marketeer Online


Almost 300 years after being created, Quinta da Alorna seeks to renew its presence in the market through a new image and a change in approach to digital channels. In terms of identity, the wine brand had the help of Atelier Rita Rivotti to highlight the octagon that has accompanied its history for several decades.


Also in evidence is the Quinta da Alorna brand itself, in order to reinforce the origin of the wines, produced exclusively from the property’s grapes. For this, the image of the palace cannot be missing, although in a more decentralized, more irreverent and modern way.


This new image is accompanied by a new signature, “Quinta da Alorna. So much to discover”, which presents itself as an invitation to discover the selection of wines that the brand produces.



In the digital field, the bet goes to a new website and a different approach to social networks. According to the brand, these platforms start to assume a relevant role in the communication withthe consumer.

This is the beginning of a brand reaffirmation process in the market. With this renovation, Quinta da Alorna enters a new cycle based on a strong development strategy in the wine area. Our ambition is to be the leading brand in the market and to reinforce the national and international recognition of the brand”, explains Pedro Lufinha, General Manager of Quinta da Alorna.

This strategy also includes the launch of an institutional film and the renewal of communication materials present at the points of sale.

See the news at: https://marketeer.sapo.pt/quinta-da-alorna-aposta-em-nova-imagem-e-abordagem-nas-redes-sociais